THEME 1: Idents, Companies, Production Context

WHAT ARE IDENTS?

-Idents show the main companies involved with a movie's creation and production, This could include any of the big 5 (Sony, Universal, Paramount, Warner Bros etc) or another well known example of Disney's castle

-idents are at the beginning of a film, for both publicity and to help show the genre of the film

-Each ident usually has an average time of 6-7 seconds, adding a total of around 20-30 seconds at the beginning of the film

-Often an ident has a simple style for easy viewing and can help easily anchor a preferred reading  

-It is common to see 2-4 idents at the beginning of a film

-An outlier is often seen in indie movies as the commonly have no idents at all

-When the conglomerate is larger, they will have more screen time for their idents (Big 5). A larger conglomerate also rarely uses audio bridges, as they are not trying to produce art, but instead money, making it cheaper.

Examples of Idents

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(Warner Brothers Ident)
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(Paramount pictures Ident)
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(Summit entertainment Ident)
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(Disney Ident)
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