TITLES scream main title

Sounds
- High pitched female scream
Very stereotypical in slashers, helping create suspense but also helping to anchor a preferred reading
- Heart rate speeding up
Helps create suspension and build up fear throughout the trailer
- Phone ringing
Again helps to create suspension, and the ring sound the phone makes is very average which helps anchor the slasher genre
- Crash sound effect
Not only helps build tension to the literal breaking point but also serves as an audio distraction so that the viewers are distracted by the sound so its harder to focus on what just showed creating sense of mystery
-Wolf howl
A stereotype to the slasher and horror genre, again anchoring the preferred reading
- Knife slashing sounds
Another stereotype to the slasher and horror genre. Could be an intertextual reference to past slasher classics
- Gunshot
Again not only helps build tension to the literal breaking point but also serves as an audio distraction
- Violin
Massive effect on the tension, and an intertextual reference to Psycho
- Audio Bridge
Helps keep the audience engaged

Ident 
- Blue tint
Intertextual reference to Halloween opening
- Sans serif font
Commonly used in slashers as its very bold matching music
-Black background
Use of dark colours with a black background helps anchor preferred reading

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(Scream trailer)
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THEME 1: Idents, Companies, Production Context

WHAT ARE IDENTS?

-Idents show the main companies involved with a movie's creation and production, This could include any of the big 5 (Sony, Universal, Paramount, Warner Bros etc) or another well known example of Disney's castle

-idents are at the beginning of a film, for both publicity and to help show the genre of the film

-Each ident usually has an average time of 6-7 seconds, adding a total of around 20-30 seconds at the beginning of the film

-Often an ident has a simple style for easy viewing and can help easily anchor a preferred reading  

-It is common to see 2-4 idents at the beginning of a film

-An outlier is often seen in indie movies as the commonly have no idents at all

-When the conglomerate is larger, they will have more screen time for their idents (Big 5). A larger conglomerate also rarely uses audio bridges, as they are not trying to produce art, but instead money, making it cheaper.

Examples of Idents

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(Warner Brothers Ident)
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(Paramount pictures Ident)
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(Summit entertainment Ident)
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(Disney Ident)
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